Discover the hidden gems of daily life and find inspiration in the ordinary. From small joys to life-changing perspectives, this category celebrates the beauty of our everyday world.

Healthcare Priorities: When Money Decides Who Gets Treated First—But Still Has Limits
お金を持つ者は医療の優先順位を変えられる。しかし、どんなに富を積んでも克服できない病気や医療の限界がある――その現実を探る。

Microsoft Is Actually British? The Kyoto vs. Osaka Corporate Paradox
Microsoft, an American company, behaves more like a British Kyoto aristocrat than an Osaka businessman. This article uncovers the hidden psychology behind corporate decision-making and how it affects users

The Endless Chase for Freedom: Why Those Who Demand It Never Feel Fulfilled
People fight for freedom, but why do they still feel unfulfilled? Exploring the endless pursuit of liberty through historical, social, and psychological perspectives.

Google’s SEO Is Super Smart—But Human Unpredictability Might Be Even Greater!
Google's algorithm is powerful, but can it handle true human unpredictability? Discover how strategy, chaos, and risk-taking shape blogging success.

Frozen in Action: A Hit-and-Run, Bystander Effect, and Human Reactions
A real-life hit-and-run sheds light on the bystander effect and human reactions during emergencies. Reflect on psychology, action, and shared experiences.

Spotting the Surge: A Wave of Western Tourists in Hiroshima
Explore the recent surge of Western tourists in Hiroshima and how Japan’s travel trends are shaping post-pandemic tourism.